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10.08.11 // [WHITE + GREY] SOPHISTICATED MEET INDUSTRIAL

HAMMER clothiong was first introduced to the market in 1989, and went on becoming such a popular casual clothing line in Indonesia. After more then 20 years in the business, HAMMER decided to go refreshed it's collections, back to it's core, injecting it with more bright colors, and this is the new visual merchandising concept that comes along with the refreshment. Since the collections are full colors, white and grey makes the perfect background to extrude the colors. White and grey also makes a perfect combination to make dimensions. Raw silver piping were used to add an industrial effect, along with the cement tile. 

HAMMER showroon at Mal Taman Anggrek after the remodelling


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Hi I'm Silke ... I'm a Jakarta based stylist, art director and creative consultant.

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